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An inside look at leadership practices that enabled the world's leading shipping company to outthink and outperform its competition
Using firsthand accounts from top leaders at FedEx, FedEx Delivers explains how the company became an international powerhouse and one of the most trusted global brands by using leadership practices that tapped into the creativity and commitment of its employees.
Both a compelling business story and a prescription for business success, FedEx Delivers presents a model to show how these practices created and sustained an innovation culture. Readers will learn how to apply this model to their organizations for developing a culture of innovation that evolves with the times and offers fresh solutions to new challenges.
Innovative thinking and disciplined execution are what made FedEx a market leader, and they can help any business in any industry do the same. Each chapter covers a different aspect of innovation with real-life stories that highlight its effectiveness, and offers valuable ideas that lead managers through the process of implementing those practices.
By breaking innovation down to its three simplest steps-generation, acceptance, and implementation of ideas-and offering proven leadership practices that really work, FedEx Delivers offers unique insight and invaluable advice on building an organization that can adapt to any challenge and meet any goal in today's highly competitive global economy.
- Sales Rank: #817617 in Books
- Published on: 2013-08-12
- Original language: English
- Number of items: 1
- Dimensions: 9.19" h x .91" w x 6.30" l, 1.15 pounds
- Binding: Hardcover
- 215 pages
- ISBN13: 9780471715795
- Condition: New
- Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!
Review
“…well written and surprisingly readable…essential reading on business courses.” (EN Magazine, September 2005)
"The book provides a blueprint for building and sustaining an innovation culture that engages every employee." (Supply Management, 8th September 2005)
From the Inside Flap
By now, every business leaders should know that innovation is the key to business success in the twenty-first century. You can't rest on your laurels, and you can't rely on what you did well yesterday to get you through tomorrow. But innovating isn't easy, and building a culture of constant innovation is even harder.
FedEx Delivers reveals the secrets of innovation from one of the world's most dominant, successful, and innovative companies. After spending more than two decades at FedEx-decades at FedEx-decades during which the company vaulted ahead of its competitors at an astounding rate-Madan Birla knows what it takes to innovate. Using his own long experience and first-hand accounts from top leaders at FedEx, Birla explains the leadership practices and support systems that put the company ahead of the pack.
FedEx Delivers not only reveals why constant innovation is essential to success, but also shows every business leader, including you, how to apply FedEx's renowned leadership practices to any organization. At its simplest, innovation depends on quality leadership. Without a leader who understands the importance of constant innovation and adaptation, an organization will lose momentum, and drift along with the status quo. Here, Birla explains the leadership development strategies that FedEx uses to produce the kind of leaders who know how to nurture creativity and find new and better ways to serve customers.
In simple, step-by-step fashion Birla offers an effective blueprint for building and sustaining an innovation culture that actively engages every employee-building creative thinking into the very heart of the business so that innovation becomes standard practice rather than lucky chance. Breaking innovation down to the three vital steps-the generation, acceptance and implementation of new ideas-Birla offers unique insight and invaluable advice on building an organization that can adapt to any challenge and meet any goal.
packed with true stories, real-world examples, cutting-edge practices, and expert advice on implementing new ideas and processes, FedEx Delivers is much more than a simple story of business success. A one-of-a-kind resource for any business leader in any business, FedEx Delivers shares effective, prescriptive practices that can lead any company to the forefront of its industry.
From the Back Cover
Praise for FedEx DELIVERS
"A great read! FedEx has been at the forefront of innovation for the past quarter century and this book accurately captures the essence of how Fred Smith and the FedEx team made it all happen."
—Ken may, Executive Vice President and Chief Operating Officer, FedEx Kinko's
"As Dean at a business school that has made innovation a key element of our culture, it is fascinating to read Madan Birla's account of how FedEx instilled that value for competitive advantage. His insights into the entire journey involved in innovation-and the organizational design it requires-make FedEx Delivers required reading for students and managers alike."
—Dipak Jain, Dean, Kellogg School of Management, Northwestern University
"Part company biography, part autobiography Madan Birla delivers the FedEx story in such a personal way, you feel as if you are there for one of the greatest rides in corporate America."
—David Williams, President and Chief Executive Officer, Leadership Memphis
"FedEx Delivers is a treasure chest of ideas and examples of how the best gets better in planning and execution. This book will become an essential tool for those companies seeking to become leaders in their fields. I recommend this book with great enthusiasm."
—Larry Papasan, former president, Smith & Nephew Orthopaedics
"Birla has taken a difficult but strategically critical subject-building and sustaining a performance and innovation culture-to an eminently practical level that most companies can achieve if they have the will."
—Sarah Meyerrose, Executive Vice President, Corporate and Employee Services, First Horizon National Corporation
Most helpful customer reviews
8 of 9 people found the following review helpful.
Interesting read....from a manager's viewpoint, not from an engineer's
By Jijnasu Forever
In a very easy-to-read book, Birla uses his vast experience in FedEx to outline how the philosophy of FedEx evolved and thrives on innovation. The vantage point enjoyed by the author certainly reflects in this "big picture" viewpoint of one of the better known company's growth. Of particular interest is the notion of innovation ( spelt with an "i") dealing with process improvements and Innovation (spelt with an "I") dealing with business model changes. The author provides an interesting discussion on what constitutes innovation and how FedEx defined (or didnt define) it. The rest of the book explains how a 5-dimensional employee base can be created. This discussion is certainly novel and adds some interesting perspective for anyone involved in managing people and/or processes.
Though the book will certainly please any "managerial-type" reader, I was a bit disappointed to see that the author's vast engineering experience was essentially untapped in this book. There is no meaningful discussion on the operational side of "how " FedEx actually implemented innovation....In that sense, the title is a little misleading for an engineering-minded reader. Regardless, this is an excellent read, provides a different perspective on how innovation should be seen, and a broad paradigm that enables developing an employee-base committed to and thriving on innovation. A good read. (It may be interesting to read this book along with the autobiography of Kinko's founder - "Copy This!". FedEx's buying of Kinkos is discussed in this book and for even a casual observer the synergy between these two companies seems real.)
4 of 5 people found the following review helpful.
A must read, the book is more than just about FedEx
By Mark McGregor
There is not a manager or executive throughout the world who would not benefit greatly from reading this book. In only 200 pages Madan captures the very essence of what is needed by any business in order to survive and thrive in today's economy.
Through the story of FedEx he both illustrates why companies need to engender a culture of innovation and, also sets out exactly what is needed to execute on that strategy. Any negativity on the part of a reader will have more to do with their own personal doubts or fear of failure, for the ideas are sound and well illustrated.
In the work I do I spend a lot of time reading management and success books, this is one of the best that I have read in a very long time. The linkage between Strategy, People, Process and Systems is as strong as I have ever seen.
6 of 8 people found the following review helpful.
Sharp delivery on FedEx's innovative philosophy
By Rolf Dobelli
Author Madan Birla spent 22 years with FedEx, watching its culture of innovation develop as it applied new ideas in the marketplace. Birla's fluid writing style and his first-hand observations and insights make this an exceptional corporate story. He knows the people who built FedEx at all levels, from delivery drivers to CEO Frederick Smith. Birla focuses his book on how FedEx became a leading innovator and reshaped the global airfreight business. While many corporations give lip service to innovation and employee development, Birla says FedEx delivers the real thing, and he provides rare specifics as he shows companies in other industries how they can replicate FedEx's successes. We recommend this book for executives at all levels in large and small businesses. If you absolutely, positively must learn to innovate, this book delivers.
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